This October marks the tenth anniversary of Michael Kors’ Watch Hunger Stop campaign in support of the United Nations World Food Programme (WFP). A decade after its launch, Watch Hunger Stop has helped WFP deliver more than 30 million school meals to children in need—an achievement made possible by the extraordinary support and generosity of friends all over the world.

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BEHIND THE DESIGN

Tattoo artist and creative director Maxime Plescia-Buchi, of creative agency Sang Bleu, brought his intricate line work to a futuristic graphic that features a globe in the shape of a heart. “The process of creating the design was a group effort that involved weeks of back and forth between the Sang Bleu and Michael Kors teams. The symbols of a heart and a globe are simple, but it took many different points of view to distill the design into something that feels universal,” says Plescia-Buchi.

“Women and children make up the majority of people who are going hungry, and one of the things that the school meals program does is allow young women to have an education.”

“Women and children make up the majority of people who are going hungry, and one of the things that the school meals program does is allow young women to have an education.”

—KATE HUDSON

“We can change the lives of families and children—one lunch at a time.”

“We can change the lives of families and children—one lunch at a time.”

—HALLE BERRY

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All profits from the sale of the T-shirt and tote go to WFP. For each watch sold, we will donate the equivalent of 200 meals to WFP.*

SHARE YOUR HEART

Find our “Share Your Heart” Instagram filter on the @MichaelKors Instagram profile in the filters tab. For each person who shares a photo or video with the filter, we’ll donate the value of 50 meals to WFP.*

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*For each special-edition Watch Hunger Stop watch purchased from a Michael Kors retail store or official Michael Kors website, Michael Kors will donate 200 meals to WFP. For each Watch Hunger Stop T-shirt or tote purchased from a Michael Kors retail store or official Michael Kors website, Michael Kors will donate 100 meals (equivalent to US $25) for the t-shirt and 216 meals (equivalent to US $54) for the tote to WFP. For each selfie posted to a public Instagram account from 10/1/2023 through 10/31/2023 using the “SHARE YOUR HEART” filter, Michael Kors will donate 50 meals (equivalent to US $12.50) to WFP. KORSVIP members earn double KORSVIP Program Points on all World Hunger Product Purchases made in the US and Canada from October 1, 2023 through October 31, 2023, at Michael Kors Lifestyle and Outlet Stores, official Michael Kors website, and the Michael Kors App (US Only) before tax, delivery, and other services fees (such as gift wrapping) are applied. Offer not valid on the purchase of gift cards. Provide the email address associated with your KORSVIP account to an associate at the time of checkout to redeem the offer in store (email address will be used solely for the purposes of confirming offer eligibility). Cannot be redeemed or exchanged for cash. No adjustments to prior purchases. See sales associate for more details.For every active KORSVIP member earning at least 100 Program Points from 10/12/2023 through 10/16/2023, Michael Kors will donate 5 meals (equivalent to US $1.25) to WFP (the “KORSVIP Activation”). Michael Kors will donate up to 500,000 meals as a part of the KORSVIP Activation, with a maximum of 5 meals donated per eligible member. See KORSVIP Terms & Conditions for complete details, including how to earn Program Points. In total, Michael Kors will donate up to four million meals to WFP through September 30, 2024. All funds raised will be donated to WFP USA, a 501©(3) US charity that supports the programs of WFP. WFP does not endorse any product or service.